Case studies from a few of our recent sales.
116 Lennon Access Road, Stillwater
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A somewhat unknown area, Stillwater is only a 25 minute drive from the CBD. Rather than focusing on local buyers and those who were actively looking for a property in the area, we used the Herald Homes to draw buyers from all over Auckland.
The response to our marketing was fantastic and on the auction day the house was full of people. We also had several conditional buyers who were hoping the property passed in, who unfortunately missed out. Although we had never sold in Stillwater before, this sale just goes to show that the tools we use in our marketing and our fresh approach, with a point of difference, gets results, no matter where in Auckland we are selling. Vital Stats
CV: $1,890,000 Buyers through the property: 60 Conditional buyers hoping the auction passed in: 4 Time on the market: 39 days Sold under the hammer for $3,400,000 |
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2 Momona Road, Greenlane
We had half page ads in the Herald Homes.
Opening bid at the auction was $1,500,000. There were 4 bidders participating at the start of the auction. Auction paused at $1,950,000. After discussions with the highest bidder and our vendors, auction resumed with an increased bid at $2,100,000. It was announced on the market. 3 new bidders then entered the bidding from this moment and took the bidding up to $2,379,000! There was a total of 46 bids. Vital Stats
CV: $1,560,000 Buyers through the property: 49 Time on the market: 29 days (4 week auction campaign) Registered bidders at the auction: 11 Active bidders who participated: 7 Sold under the hammer for $2,379,000 |
"That was amazing!!!
And here's a small (Big) plug for the very best real estate agents we've ever worked with...Team Eden of Ray White Newmarket/Parnell...True professionals and masters at what they do...Thank you guys." Dale and David Fiu |
9 Alberon Street, Parnell
Vital Stats
Buyers through the property: 38 Time on market: 23 days CV: $1,460,000 Appraisal range: $2,000,000 - $2,300,000 Sold for $2,138,000 |
“If you are looking for great agents, I would thoroughly recommend Eden and Carita. They were both fabulous to work with and made what could have been an extremely stressful time as painless and stress free as possible. They were consultative throughout the sale process and supportive but never pushy except when it came to getting me the price I wanted. Thank you Team Eden”
K. Teague - Vendor This property had been marketed by another agent. Our first step was to improve the photography. The before photos below are from the previous agent. Our after shots included a little bit of maintenance, including having an arborist trim the trees at the front of the property. Taking the necessary action to the trees allowed us to get light into the study, making it a more appealing room as it was very dark. We also simply removed weeds and unnecessary objects out of the photo such as rubbish bins and hoses etc. And of course by using the best photographer, Andy!
With great photos, we then advertised in the Herald Homes. Although this property was passed in at auction, we continued negotiating with the highest bidder and sold it two days later for a price our vendor was ecstatic with. |
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Before Photo
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After Photo
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85 Brighton Road, Parnell
Priced by negotiation for the first week to get market feedback on value. Only advertised on websites and our database. Received an offer prior to the first open homes. We ran the open homes and we had an outstanding number of buyers that weekend.
After feedback, we priced the property the following week at $1,368,000, and then advertised it in the Herald Homes which drew even more interest from all over Auckland. After the second weekend (the first weekend with Herald advertising), this fantastic property was under contract. We also received a back up contract one day later. Subsequently sold 48% above its CV. Vital Stats
Buyers through the property: 70 Time on market: 3 weeks (under contract in 2 weeks) CV: $910,000 Asking Price: $1,368,000 Sold for $1,350,000 |
"These guys are the 'dream team'. The complimentary skill set Cheryl and Eden brought to the table produced great results, and their communication, enthusiasm and integrity were just what was needed in order to cross the finish line."
M. Harris |
32 Arama Avenue, Titirangi
Watch the auction for this property below.
4 bedroom weatherboard home with sensational views.
We advertised in the Herald Homes and Western Homes for 3 weeks. Buyers come from all over, including Grey Lynn, Kohimarama, and even Australia. Auction was held on-site and despite terrible weather on the day, the house was full of bidders. There was competitive bidding and our auctioneer, Wayne Maguire, did a great job at squeezing that little bit extra out of the highest bidder. Our vendors were delighted with the sales price achieved. |
“Eden was always enthusiastic about selling our property. He saw the potential and aimed for 100% success for us. He was friendly and never too busy to talk with us. He was also very accommodating of our needs e.g. additional support and provision to add colour and style to our deck for photographs and open homes” Lyn & Ernest Ashford - Vendors Vital Stats:
Buyers through open homes: 73 Bidders at the auction: 10+ Time on market: 3.5 weeks CV: $1,150,000 Sold for $1,530,000 |
6/6 Sarawia Street, Newmarket
62m² (approx.) 2 bedroom unit.
Owners wanted a quick stress-free sale. 29th March 2016: Live on websites and emailed to database with an asking price of $685,000. 30th March 2016: Within the first 24 hours we had over 30 groups view the property and received 8 offers. 31st March 2016: All offers presented to vendors in a multi-offer situation. Best offer was accepted on the day which went unconditional 5 working days later. Vital Stats:
Buyers through property: 30+ Offers received: 8 Time on market: 7 days CV: $530,000 Asking Price: $685,000 Sold for $758,000 |
"Enthusiastic and highy responsive to our needs and situation." Julie Kerr - Vendor |
2/48 Koraha Street, Remuera
This gorgeous property was taken to auction by another company, and did not sell. They received an offer of $1,600,000 and turned it down, worried that there was more money in the market.
Team Eden got involved and based on our CMA, we agreed that the market value should be somewhere over $1,700,000. We put it on the market with a price and used the power of the Herald Homes to attract a whole new pool of buyers. Not surprisingly, we got a great response and received an offer just short of the asking price. Vital Stats:
Marketed in the Herald Homes Time on market: Under contract in 23 days CV: $1,200,000 Asking Price: $1,749,000 Sold for $1,720,000 |
“Eden sold our house for more than we had turned down with the previous agent who tried to sell the property, and did it under some difficult circumstances with regards to the property.” Craig Shorrock - Vendor |
26A Takutai Street, Parnell
Our appraisal range was $1,500,000 to $1,600,000. As this townhouse was very unique, and quite groovy, we were worried that our appraisal may be sligtly conservative.
We decided to price it by negotiation for the first weekend. After receiving feedback, we then priced the property at $1,660,000, and had it advertised in the Herald Homes that weekend. Under contract the day after the first Herald Homes Ad was published. Went unconditional later that same week. Vital Stats: Buyers through property: 25 Time on market: 16 days CV: $1,100,000 Asking Price: $1,660,000 Sold for $1,645,000 |
“Eden Thomson and Carita Fenning are what you would call an exceptional team. I engaged Eden on the recommendation of friends who had successfully sold their property through him. I don’t regret it one bit! Eden knew exactly how to market the property and he delivered what he promised.” Anna Spota - Vendor |
26 Airedale Street, Auckland Central
Unique mixed use building with commercial set up on the ground floor and a very cool residential loft-style apartment on the upper floor.
Three other companies appraised this property between $1,800,000 and $2,000,000. Using our appraisal method, we appraised it between $2,700,000 and $3,000,000. We used a large marketing campaign including full page ads in the Herald Homes. Vital Stats: Buyers through property: 40 Bidders: 5 Time on market: 24 days CV: $1,240,000 Sold for $2,920,000 |
"I spent a year discussing the sale of my property, 26 Airedale, with various top line agents in Auckland. Having owned the property for 22 years, it meant a lot to me and I had a very high value in mind, that I felt had to be achieved, to make the sale worthwhile to me. Eden struck me as being that person to achieve my high expectations. Eden worked diligently and enthusiastically throughout the entire process until we achieved the outcome I wanted. Eden will be my first port of call when selling any other property in my portfolio. Eden, while being professional, is also a very pleasant and fun person to work with and has subsequently become a good friend. In a nut shell Eden can make things happen! - call him!" Kim Larking - Vendor |
